Are HCP's are bored with your message?
Are doctors bored with the story your reps are telling? Recent DRG study highlights challenge of engaging doctors with your story. Representatives struggle even to get time in front of physicians. How compelling is the message they deliver and are you maximizing available technology and channels?
“There’s a disconnect between the sales force, which is very focused on script volumes and meeting their numbers, and digital marketers, who are focused on physician engagement and building long-term relationships with HCPs,” said Jeff Wray, DRG Digital Analyst. “Sales and marketing teams need to get on the same page with regards to digital pull-through, so that they’re providing a deeper level of support to physicians beyond product promotion and maximizing their investment.”
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