Keytruda Ad makes top 10 TV ad spend in 2017
Merck will spend an estimated $12.5 million on TV ad spend on the 'It's TRU: Donna's Story - Living Longer Is Possible' ad. This brings it to number 8 on the top 10 list and only oncology ad on the list, according to Fierce Pharma
See full television ad by clicking here.
