Keytruda Ad makes top 10 TV ad spend in 2017


Merck will spend an estimated $12.5 million on TV ad spend on the 'It's TRU: Donna's Story - Living Longer Is Possible' ad. This brings it to number 8 on the top 10 list and only oncology ad on the list, according to Fierce Pharma

See full list here.

See full television ad by clicking here.


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